Stepping into the Spotlight – Edwina Kaikai

Single Steps Strategies Spotlight – March 2018

Our Single Steps Strategies Spotlight for the month of March 2018 is Edwina L. Kaikai, a successful Mary Kay beauty consultant and entrepreneur at heart. She balanced being a loving wife and mother of three, all while earning money and growing her Mary Kay business. We asked her to share her story and words of inspiration for our readers. Edwina strives to help women look as confident and polished on the outside as they feel or want to feel on the inside. Read below to learn more about Edwina and why she loves to spread confidence among women.

Question: Tell us what prompted you to choose the career path that you chose…what was your “single step” in that direction?

Answer: The short answer is that it was an opportunity to make extra money. My husband and I were going to have two children in college at the same time in a few years. Getting a traditional part-time job was out of the question. In addition to being the mother of three, I was also crazy busy as a wife and a senior editor at a daily newspaper. Not to mention all of the school, civic, church and fraternal organizations we all participated in. I attended a Mary Kay Spa night and heard three eye-opening truths: that a Mary Kay business could be worked around my schedule, that there are no quotas or territories and that if I was a willing student, they’d teach me everything I needed to know to be successful. It seemed I had nothing to lose and a real chance to gain what I wanted — extra money!

Question: What services do you provide? Is there any advice you can offer to local women who might be looking to start their own company or develop a skill?

Answer:  I enrich women’s lives by helping them look good, feel even better and see a way to having more fun, funds and flexibility in their lives. It starts when they choose me as their personal Mary Kay skin care and makeup consultant. I provide a customized skin care plan and easy makeup look they’ll feel comfortable doing themselves. I want women to look as confident and polished on the outside as they feel —or want to feel— on the inside. That confidence then impacts other aspects of their lives, as well.

Question: What are some challenges that you have seen that are specific to woman-owned businesses? What advice do you have for overcoming them?

Answer:  A hesitancy to see their business as a business, not just as something fun to do, like a hobby. Many start their business, especially a home-based business, to make money. Yet, they’ll invest all of the profits back into the business to grow it, rather than give themselves a paycheck, even a small one.  By not writing themselves a paycheck, they’re working for free. And then you’ll hear them complain about how they’re not making any money. Without that paycheck, no matter its size, it can be hard to emotionally weather the challenges inherent in running a business. My advice is to love what you do, but manage your profits and expenses so you can pay yourself!

Question:  Looking back, what do you know now (about business) that you wish you knew when you started out?

Answer: The importance of the grind. It’s not all fun and happy times. Remember when you were an employee and there were aspects of your job you didn’t like? Well, there will be aspects of being a business owner that you won’t like, either. You have to just grind through it and get it done, at least until you can hire somebody to do that work for you. Embrace the grind. And read the book, “ The Entrepreneurial Rollercoaster,” by Darren Hardy.  An excellent, practical insight into what it’s like to be a business owner.

Question: Can you tell us about a time where you stepped out of your comfort zone to help you focus on your career and path to success?

Answer: My business had hit a wall. It wasn’t growing at the rate it had been. For years I had heard it said that to grow your business, you have to grow. So, I decided I needed a business coach. If tennis great Serena Williams has a coach…I’m a work in progress!

Question: What life lesson can you share with our readers that is helpful to encourage them to pursue their dreams and goals?

Answer: I don’t remember who said it but it’s so true: “it’s only too late if you don’t start now.” I started my business at a time when others were looking forward to winding down or coasting to retirement. I’d long wanted a home-based business, a Plan B to supplement the dream job I loved as a newspaper editor. Starting my Mary Kay business was a huge step outside my comfort zone. Before taking that “single step,” I spent more time wondering what would happen if I didn’t say yes, then what would happen if I did. To paraphrase the words of the Mary Kay National Sales Director Linda Toupin, we are where we are by the choices we make. Or allow others to make for us. I decided to choose this opportunity for me. We never know what we’re capable of until we try, whether it’s a new recipe, a new exercise routine or a new business venture. Pursue your dreams. You can do it!  No regrets!

Question: What your business looking forward to in 2018?

Answer:  In 2018, I look forward to helping more women—a diverse group ranging from young mothers to savvy career women to expectant retirees—look great, feel even better, and see Mary Kay as a vehicle for realizing their dreams while having more fun, funds and flexibility in their lives.

To learn more about Edwina or connect with her directly, see the link and phone number below!

Edwina L. Kaikai, IBC